Choosing Edinburgh Estate Agents: How to Make a Shortlist When Selling in the Capital
Selling your property in or around the capital? You’ll need to make a shortlist of the best Edinburgh estate agents for starters. But what should you look for, and where should you look?
Here we share our top tips:
Building a Shortlist of Edinburgh Estate Agents
1. Check for Legitimacy
First thing’s first, you need to make sure the Edinburgh estate agent in question is a legitimate, trustworthy organisation. And the quickest way to do this is to check their website for professional body memberships and testimonials. If you spot the Scottish Association of Landlords or The Property Ombudsman logos, for example, alongside strong customer reviews, you’ll know that you’re dealing with an agency committed to doing things right.
2. Look at Their Photos + Videos
While you’re on their website, take a look at some of their listings. Are the photos high-quality? Have the rooms been dressed and presented professionally? Do they offer video tours? You’re looking for an Edinburgh estate agent that understands how to entice potential buyers with eye-catching imagery. “No Images Available” just won’t cut it.
3. Read Their Property Descriptions
Sticking with the listings, read a few of the property descriptions. Are they detailed and engaging? Do they cover the basics before diving into the particulars? Do they paint a picture of the property, the area, and the amenities? Or are they short, vague, and riddled with typos? You’re not looking for Shakespearean prose, but the words are as important as the pictures.
4. Review Their Social Media Activity
Nowadays, more and more people are searching for — and sharing — properties on social media. With that in mind, you’ll want an estate agent with their finger on the pulse, active on the most popular social platforms.
5. Search Where They List Properties
When it comes to selling property in Edinburgh, it’s all about getting eyeballs on your listing. To that end, you need an estate agent that’s familiar with the leading property portals. If they’re only sharing your property on their website instead of Zoopla, OnTheMarket, Rightmove, and more, that could be a red flag.
6. Visit the Edinburgh Estate Agents in Person (When You’re Allowed)
Finally, it’s important to remember that people buy people. You’ll want to put your sale in the hands of an Edinburgh estate agent who’s knowledgeable, likeable, and motivated. So, when you’re allowed, make an appointment to visit their office (or arrange a call or video chat in the meantime) and get to know them better.
And once you’ve followed those six steps, you can whittle down your list to two or three candidates. Now you can talk in detail about services, listen to their pitch, and discuss fees. Good luck!
Add Cairn to Your List of Edinburgh Estate Agents
Thinking of selling your Edinburgh property? Get in touch today to have a chat or arrange a valuation.